BOMAG Americas, a Fayat Company, announces recent additions to its light equipment team, strengthening the level of support to the rental sales channel. Jim Davis was recently appointed to the new position of director of national accounts, light equipment, to address the unique needs of the larger rental customers with multiple locations throughout North America.
Photos courtesy of BOMAG Americas.
The recent appointments of three regional sales managers help to further reduce sales territory size and increase the level of support BOMAG provides to all its light equipment rental and preferred customers. These include:
- Cody Nichols as the regional sales manager Northeast
- Alex Schmantowsky as the regional sales manager Midwest
- Jacob Salinas as the regional sales manager Pacific Southwest
“BOMAG continues to add experience and talent to the sales team to match our superior equipment quality and performance with a premium level of sales and support for our light equipment channel,” says Tom Watson, director of sales, light equipment. “In turn, this enables the rental companies to help their customers get the most from the entire rugged and dependable BOMAG light equipment line.”
National accounts
Jim Davis brings more than 40 years of industry and sales experience to the BOMAG team. As director of national accounts, Davis is charged with formalizing and implementing the program designed to support large national rental chains such as United Rentals, Sunbelt, Sunstate and HERC. This includes managing contracts, pricing, warranty and rebate programs, and service and equipment training to help rental outlets select the right equipment for the market’s needs and keep it well maintained.
Davis’s work history includes more than two decades of national rental account management, sales direction and management of key roles in the light equipment and fuel storage markets. “Once you get in the industry, it gets in your blood,” says Davis. “BOMAG has a well-earned reputation for equipment quality that consistently delivers a high return on investment to reduce total cost of ownership. We are putting in place a formalized structure to better support our national program.”
Northeast region
As the regional sales manager, Northeast for BOMAG, Cody Nichols supports rental partners across Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania and Delaware. Nichols brings over a decade of experience in equipment sales and business development, with a focus on the construction industry and other sectors where uptime, quality and dependable service are critical.
“BOMAG has the reputation for manufacturing reliable equipment that’s engineered for durability, simplified maintenance and operator comfort,” says Nichols. “I’ll ensure our partners get the right machines for the job, backed by the responsiveness and expertise they need to keep their customers productive and projects moving.”
Midwest region
Alex Schmantowsky is the new Midwest regional sales manager, supporting rental customers in North and South Dakota, Minnesota, Wisconsin, Iowa, Nebraska, Kansas, Missouri, and Illinois. He brings a diverse range of experience to BOMAG from working in product and technical sales management for Western Global – where he assisted contractors in optimizing their energy consumption and safety operations – to working for the NFL and owning a classic car restoration company. Working with independent rental companies and assisting with national rental accounts, Schmantowsky plans to support customers by helping them to optimize their operations and profitability with the use of BOMAG light rental equipment.
“I plan to use a mastery of the BOMAG product portfolio to fully support our customers from all angles and cover a lot of ground in the territory,” Schmantowsky says. “BOMAG’s equipment
and technology innovations are amazing, from safe operation offered by the remote trench compactor to the simplicity of our single direction plate compactors to the well-balanced tamper series.”
Pacific Southwest region
A second-generation industry professional, Jacob Salinas is charged with supporting rental companies operating in California, Nevada and Arizona as the Pacific Southwest regional sales manager. With his father working for compaction and paving equipment manufacturers, Salinas grew up around the industry and most recently sold equipment for an industrial manufacturer representative in the Rocky Mountain region. As regional sales manager, Salinas sees much opportunity to build the BOMAG brand and offer consistent representation to rental outlets in the territory.
“BOMAG offers a wide range of light compaction equipment – from tampers and plate compactors to trench compactors and ride-on rollers – so we can flexibly serve the independent rental outlet’s needs,” says Salinas “And BOMAG’s low-emission electric construction e-Performance machines offer an opportunity for rental companies to serve customers working in regions that are requiring the removal of gas and diesel equipment.”
