Crewscope, a Toronto-based startup, has raised over $1 million in pre-seed funding to accelerate development of its field operations AI software for hourly construction and industrial teams.
Groundbreak Ventures led the round and includes a strategic partnership with EllisDon, one of Canada’s largest general contractors.
Construction and industrial production are capital-intensive. Delivering on time saves hundreds of thousands of dollars in financing and overhead costs. To gain an edge where time is the only variable, site teams must execute safer, faster, and more efficiently. Crewscope is a purpose-built productivity platform that empowers site teams to align weekly goals with the critical path schedule, provide real-time progress updates to workers, and recognize performance.
Crewscope was built in the field and proven by leading developers (Hazelview Investments, Lanterra Developments), general contractors (EllisDon), mining operations (Amrize/LafargeHolcim), and civil contractors (Maple Reinders).
Designed for critical path trades, the platform has consistently delivered a measurable impact, with customers reporting gains of up to 10% in labor productivity, improved forecast accuracy, and stronger team retention. Best of all, workers say the program is motivating, enhances focus, and makes work fun.
“Crewscope helps us transform the way we engage our field teams. It’s not just about tracking progress, it’s about creating a culture of accountability and recognition that drives real results,” said Brandon Milner, Chief Information Officer, EllisDon.
North America is short of more than 500,000 skilled workers, and 40% of the current workforce is expected to retire by 2030. Meanwhile, construction labor productivity has declined 1% annually since 1970, a gap three times wider than in other industries.
“Crewscope is addressing a key productivity challenge in construction with practical, scalable technology,” said Claudia Krywiak, President and CEO of OCI. “At OCI, we’re proud to support innovative solutions like Crewscope that empower Ontario’s industrial workforce to work smarter, retain top talent, and stay competitive.”
Workers today want more than a paycheck – they want purpose, transparent expectations, instant information, and recognition for a job well done. Site leaders need to develop their leadership competencies to treat workers as essential contributors, not tools. Crewscope meets the moment and will use this investment to expand across North America, scale predictive AI, and help clients reduce schedule risk and build high-performance field teams.
“Crewscope is redefining labor productivity in an industry bedeviled by cost overruns and schedule delays. We love how the team has integrated on-site communication and goal setting with a gamified incentive system. The right incentives aren’t just motivational – they’re a powerful lever for team empowerment and operational change that can drastically improve outcomes,” said Scott Kaplanis, Managing Partner, Groundbreak Ventures.
“This raise is an important milestone, but just the beginning. Construction and industrial teams are the backbone of our economy, but are underserved by simple technology,” said Calvin Benchimol, Co-Founder and CEO of Crewscope. “With the support of our partners, we’re building the tools to help crews deliver with purpose, clarity, and recognition.”
