EVOQUIP at 10: From compact challenger to global contender

At Hillhead 2016, EvoQuip arrived with a single machine, a clear idea, and a bold ambition. Fast-forward a decade, and the brand returns to the same show not just to celebrate its tenth anniversary, but to mark its transformation into one of the most dynamic forces in the compact crushing and screening sector.

For Barry O’Hare, EvoQuip Business Line Director, the moment carries a sense of full-circle satisfaction. “In 2016, we were here with a Bison 120, our very first machine,” he recalls. “Now, 10 years on, that same machine is one of the smallest in our range.” The comment neatly captures the speed and scale of EvoQuip’s growth – from a single, compact crusher to a global product line spanning multiple categories, applications and markets.

Joined by Andrew Armstrong, EvoQuip Product Manager, O’Hare reflects on a journey defined by evolution – appropriately, given the brand’s name itself stems from “the evolution of equipment”.

Filling the Gap

EvoQuip’s origins lie in a clear strategic insight. While Terex-owned brands such as Powerscreen and Finlay were well established in crushing and screening, their focus sat largely above the compact segment. Meanwhile, competitors were building strong positions in the smaller, mobile machine segment.

“There was a clear opportunity,” says O’Hare. “The compact environment was growing – the urbanisation of machines, getting into inner-city jobsites, tighter spaces.”

EvoQuip was created specifically to address that gap, targeting machines from around 3.5 tonnes to 20 tonnes at launch, and now stretching to approximately 35 tonnes. The founding principles were simple but powerful: machines that are intuitive, easy to move, and accessible to a broader customer base.

That focus on simplicity remains central today, even as the technology has evolved. “We’re still holding onto those values,” O’Hare explains. “But technology has allowed us to give machines more life, more opportunities, and reach more applications.”

Scaling the Product Line

From its single Bison 120 starting point, EvoQuip now offers a comprehensive portfolio covering jaws, impactors, screens, conveyors, and – most recently – cone crushers.

The jaw crusher range now includes five models, from the compact 3.5-tonne Bison 35 to larger units up to 35 tonnes. Production capacities have expanded dramatically, from around 20–80 tonnes per hour for entry-level machines to up to 300 tonnes per hour on flagship models like the Cobra 290.

Impactors, screens, and stackers round out a line-up that today exceeds 15 core machine types, supported by multiple variants and configurations.

One of the most significant additions comes in the form of EvoQuip’s first cone crusher, the Boa 950. The newest addition to the EvoQuip range has been designed to meet the needs of customers in India and neighbouring markets, including Nepal and Bhutan. The machine will also be available in select international regions where Tier 3 emission standards apply, including South America, Australia and New Zealand.

“The cone was the missing link,” says O’Hare. “In a typical crushing train, you have jaw, cone, and screen. We had everything except the cone. Now we can offer a complete solution.”

This step is about more than completing the product range – it opens doors into new applications and markets. Cone crushers allow EvoQuip to compete more effectively in small- to medium-sized quarry operations, complementing its existing strength in recycling.

“It takes us beyond just recycling and into broader aggregates,” O’Hare adds. “And importantly, it makes us a one-stop shop for customers.”

Building a Global Footprint

In just 10 years, EvoQuip has sold machines in around 75 countries, built a network of more than 50 dealers, and delivered over 2,000 machines globally.

Early growth was closely tied to existing Powerscreen and Finlay distribution networks, particularly in North America, where brand recognition helped EvoQuip establish itself quickly.

However, the strategy has evolved elsewhere. “Outside North America, we realised we were better served by building our own independent distribution,” O’Hare explains. In these regions, EvoQuip has focused on building a strong network of dedicated distribution partners aligned with the compact equipment market.”This shift has enabled the brand to tailor its approach more directly to the compact segment, aligning with dealers who already serve customers in adjacent markets such as construction equipment, mini-excavators, and compact machinery.

“The synergies are strong,” O’Hare notes. “If a dealer is selling Kubota or Bobcat, the same customer base is often feeding material into an EvoQuip machine.”

Entering New Growth Markets

Looking ahead, EvoQuip has identified Latin America and Southeast Asia as key growth regions.

In Latin America, the brand has established a dedicated business development presence and is actively building dealer networks in countries including Mexico, Brazil, Peru, Argentina, and Chile.

“People often associate Latin America with big mining equipment,” O’Hare says. “But there’s a massive market for compact equipment as well—especially in smaller quarries and recycling.”

Southeast Asia offers a different opportunity. Here, the shift from static to mobile crushing is the key driver. “There’s been a lot of static equipment historically,” Armstrong explains. “Now we’re seeing customers moving towards more mobile solutions for flexibility.”

Recent wins, such as a new dealer in the Philippines securing orders for a Falcon 820 screen and a Bison 120 crusher, highlight the early traction.

The Role of Digital and Telematics

As the product range has expanded, so too has EvoQuip’s digital capability.

Telematics, delivered through the Terex T-Link system, is now standard across EvoQuip crushers and screens. Introduced around 2017–2018, it enables both dealers and end-users to monitor machine performance, usage, and health.

“Telematics is particularly valuable for rental,” O’Hare says. “It gives customers and fleet owners control over their assets, even when machines are out on hire.”

Further developments are underway through Terex’s INNEX digital platform, which provides additional tools for dealers – including potential features like visual parts identification. One emerging capability allows users to photograph a component and automatically identify it, linking directly to parts ordering systems.

“It speeds everything up,” O’Hare explains. “Customers can order parts directly if they want, or dealers can manage it for them.”

Sustainability: Practical Over Theoretical

Sustainability remains a central topic across the industry, but EvoQuip’s approach is grounded in practical realities.

A significant proportion of its machines – around 45% – are used in recycling applications, including concrete and asphalt processing. This fundamental use case supports sustainability by reducing the need to transport waste materials and enabling on-site reuse.

“The real benefit is doing the job on site,” says O’Hare. “You’re not trucking material back and forth – you’re recycling it right there.”

On the technology side, EvoQuip offers dual-power (diesel and electric) configurations across roughly half its product range. However, Armstrong is pragmatic about the limitations of current “green” solutions.

“There’s a lot of talk about electric machines,” he says. “But many are still running off diesel gensets..”

The challenge in the compact segment is even greater. Space constraints limit the feasibility of large battery systems or alternative power sources, while customers still demand versatility and mobility.

“Contractors need machines that can run anywhere,” Armstrong explains. “Fully electric isn’t always practical.”

As a result, EvoQuip continues to monitor developments in electrification, batteries, and even hydrogen, but remains cautious about adopting solutions that do not yet deliver real-world value.

The Dealer-Centric Model

A core pillar of EvoQuip’s success is its dealer-first approach.

Rather than dealing directly with end customers, EvoQuip focuses on empowering its dealer network through training, technical support, and resources.

“We train dealer service teams across three levels,” O’Hare explains. “The highest level is an accredited trainer, who can then train others within their region.”

This approach ensures fast, localised support – a critical factor when machine downtime directly impacts customer revenue.

“If a crusher goes down, production stops,” Armstrong says. “So having capable dealers on the ground is essential.”

Enabling New Entrants

One of EvoQuip’s most notable impacts is its expansion of the customer base for crushing and screening equipment.

“Our machines allow new types of customers to enter the market,” says O’Hare.

Examples include agricultural contractors or small civil operators who previously had no involvement in crushing. With a small, affordable machine, they can begin processing materials during off-seasons, generating new revenue streams. Over time, many scale up, adding more machines and capabilities.

“In five years, they’ve gone from a farmer with a small crusher to a full crushing and screening contractor,” O’Hare explains.

This “entry-point strategy” has been particularly successful in markets like Ireland, the UK, and the United States – and is expected to replicate globally.

Listening and Evolving

Customer feedback plays a critical role in EvoQuip’s ongoing development.

The brand hosts regular global forums – alternating between North America and the rest of the world – to gather insights from dealers and end-users. These sessions, combined with continuous day-to-day feedback from dealers, feed directly into product development.

“If you’re not listening, you’re going the wrong direction,” O’Hare says.

This iterative approach has driven continuous improvements, as seen in machines like the Bison 120, now in its third generation.

Backed by Terex

While EvoQuip operates as a young, agile brand, it benefits from Terex’s scale and heritage.

“It’s been huge,” O’Hare says. “We’re 10 years old, but we can tap into 50 or 60 years of engineering experience, parts support, and infrastructure.”

The Terex name also opens doors in new markets, providing reassurance to customers and dealers alike.

The Next Decade

Having exceeded its own expectations over the first decade, EvoQuip is now firmly focused on the next phase.

“We had a vision to be number one by 2030,” O’Hare says. “And we can see a clear pathway to achieve that.”

That pathway rests on three main pillars: product expansion, people, and distribution. Adding new machines like the Boa 950 cone, refreshing existing models, and expanding into “white space” markets will all play a role.

Equally important is maintaining the culture that has defined the brand so far.

“There’s a real energy around EvoQuip,” O’Hare reflects. “We’re a close-knit team, and we all believe in what we’re building.”

It is that combination – entrepreneurial spirit backed by global resources – that underpins the brand’s confidence.

“Ten years might sound like a long time,” O’Hare concludes. “But for us, it feels like we’re only getting started.”

EvoQuip ‘second family’ fundraising drive raising cystic fibrosis awareness

EvoQuip is running a fundraising initiative in support of cystic fibrosis (CF), driven by the personal story of Paul O’Hagan, Business Development Manager for EvoQuip, and his late brother, Cahir. The campaign, highlighted during Hillhead 2026, reflects both the brand’s strong ‘one family’ spirit and its commitment to making a meaningful difference.

Cahir O’Hagan lived with cystic fibrosis, a genetic condition that causes thick mucus to build up in the lungs and digestive system, leading to severe breathing difficulties and frequent hospitalisation. Despite his resilience, Cahir’s health deteriorated rapidly, and he sadly passed away in October 2023 at just 25 years old. He had been due to marry the following June, making the loss even more poignant for family and friends.

In the final stages of his life, Cahir was living with just 18% lung capacity and relied on oxygen support around the clock. Like many living with severe illness, he held onto hope – particularly the possibility of a life-saving double lung transplant. Tragically, his condition worsened too quickly, and he passed away surrounded by loved ones.

The fundraising effort at EvoQuip began organically in March 2024, when senior team members, including Business Line Director Barry O’Hare and Marketing Manager Gemma McKelvey, approached Paul to suggest raising funds in Cahir’s memory. Their initiative deeply moved him, reinforcing the sense of camaraderie within the team. “Nobody asked EvoQuip to do this – they wanted to,” Paul reflected, describing the gesture as something he would remain forever grateful for.

The campaign is centred around EvoQuip’s 10-year anniversary, with the slogan: “Celebrate 10 years of EvoQuip and help us fundraise for the 10%.” This refers to the estimated 10% of people with cystic fibrosis who do not benefit from modulator therapies—treatments that have significantly improved quality of life for many patients. Cahir was among this group, highlighting the urgent need for further research and support.

Fundraising activities took place at Hillhead 2026 and included participation from staff, customers, and dealers. One standout initiative was a “Terex challenge,” in which participants tested their strength on a punching machine, competed for prizes, and contributed to an important cause. Paul himself added a personal touch by offering up one of his annual leave days as a prize, demonstrating his commitment to the effort.

Through this campaign, EvoQuip has shown how a workplace can come together like a second family – supporting one another while raising awareness and funds for a vital cause.

Ten years on from launching with a single machine at Hillhead, EvoQuip’s success can be measured in far more than machines sold or markets entered. It is reflected in the loyalty of its dealers, the success of its customers, and the culture of a team that continues to combine agility, ambition and a willingness to listen. Those qualities have helped transform EvoQuip from a start-up brand into a global player in compact crushing and screening. As the brand looks towards its goal of becoming number one by 2030, the formula remains unchanged: practical products, strong relationships, and a passionate team committed to creating bigger opportunities through compact equipment.